"Lubricants are essential in moving the machinery of the world."
This was the insight of Yasumasa Sato upon reflecting on world trends amid the Industrial Revolution. Accordingly, in March 1928, he established a company to produce and sell special lubricant oils and metal processing oils that existing domestic oil producers had avoided, despite their technical complexity and limited usage.
VADEN, which has become synonymous with Sato Special Oil and is widely endorsed throughout the industry today, is the name we began using as our trade mark at our founding. By launching it as a brand, VADEN helped raise company consciousness and became an expression of our intention to always strive for better quality. The name originates from a joint venture for developing a new product with a research institute in Germany - a leader in oil technology at the time - as well as Sato's own beliefs.

Value　Contributing to society and our customers through products with value
Arrange　Establishing a solid and effective future trajectory
Doing　Acting out of fairness, honesty, and trust
Education　Creation and development based on constant learning.
Needs　Delivering satisfaction through technology and speed that meets customer demands

Yasumasa Sato included his 5 beliefs within the brand's name.
Later, in February 1949, Sato incorporated the company and began manufacturing original products to address the needs of industries dealing in a multitude of fields, such as textiles, bearings, automobiles, electronics, railway transport, steel-manufacturing, heavy machinery, and heavy electric machinery. Never idle, in 1960 and 1961 Sato visited the United States and Europe on inspection tours and could not believe what he witnessed there. This experience prooved crucial for him in recognizing the disparity between Japan and the outside world. Upon his return, believing that further economic development was possible for Japan as well, Sato focused on lubricants and worked tirelessly to contribute to this future growth.
A blue can, Gothic font, and the largely-engraved letters "VADEN". These humble beginnings are simple proof of the pride we hold in the technology developed by Sato Special Oil over the course of a century. These cans still contain the passionate spirit of Yasumasa Sato within them.
And they will surely continue to for some time to come.